Local TV news contains only seconds of news every half-hour
Television stations in the United States get exclusive access to their frequencies so that they can broadcast news and entertainment. But they’re supposed to be acting in “the public interest” in return for that largess. Are they?
A study by the Norman Lear Center took a look, studying 11,000 stories on eight local television stations in L.A. over two whole weeks. They found that most of each 30-minute newscast was “frittered away,” in the words of one commenter. Strip out the ads, the weather, the sports and there’s not much left. Local government issues, for example, get a mere 22 seconds per half hour.
Here’s one video that takes an overview of the study:
The FCC Commissioner, commenting on the study, said that he was “flat out alarmed.”
Read more about it on the Norman Lear Center’s page — including the study itself and several more videos. As you can imagine, it’s gotten plenty of coverage in the non-television media, but I found about it on the L.A. Times, where columnist James Rainey was biting in his assessment that “local news is neither very local nor very newsy”:
You’re sure to learn about the Guitar Hero championships. (Slammin’ video. No analysis required.) But don’t expect to find out much about who’s running for Assembly or just how much library hours will be reduced by the latest city budget cuts. …
Try to recall an evening newscast that didn’t include an animal in a predicament or at least one story gift-wrapped in yellow police tape. A regular diet of this stuff might reasonably have you cowering in your house. Never mind that statistics (so meddlesome, those numbers that provide context) show crime in fairly sharp decline in recent years. …
The sports guy gets ever more jocular. And the weather gal never wants for time to show the latest cutoff low on the map in her latest low-cut top. …
As USC released the study last week, former KCBS reporter Bob Jimenez derided the way local news operations wallow in a culture of “kicks, guts and orgasms at 11.”
Rainey also dug into the files that local TV stations are required to submit to the FCC, files that are supposed to show how they are acting in the public interest, by covering important stories. Well, the stories that the stations deem as locally important and in the public interest are laughable. Or would be, if it weren’t so sad.









