When I first started getting into newspaper design, I did what any modern person would do, and I Googled it. Luckily, Google led me to a community of news designers called Visual Editors (it’s a non-profit, and also a social network).
Run by Robb Montgomery, I’ve leaned on the community for everything from niggly Quark questions to recommendations for New York City accommodations. Someday, I hope to give back as much as I’ve learned.
Earlier today, Robb posted a blog entry about Facebook, with this intriguing tweet to promo it: “Facebook invades [your] profile to sell you stuff. Try this tip to stay invisible.”
I had to read this post, and he’s got a point worth passing along: Facebook loves it when you list your interests on your profile, since then it can target more ads to you. How does Robb stay “invisible”?
Look at my listed interests.
“Wonder, Discovery, Passion, Belief, Balance, Delight, Diversity, Surprise, Story, Truth, Grace, Redemption, Beauty, Innovation, Insight, Perspective”
I am sure the Facebook customer data algorithm would prefer to know much more specific things from my profile like my favorite sports, travel spots, music, foods, clothes, etc.
By listing ideals instead, Facebook has no idea what kind of ad to serve up to a person like me. So I get generic ads that I seem to ignore and never click on.
I bet the Facebook geniuses don’t get many folks who list “wonder” and “perspective” as interests. Instead they entice you to give them valuable market research data for free by appealing to your ego.
Not only is he right that most marketers focus on concrete things that are, as he says, “bands and brands,” there just aren’t a lot of people who tend towards the abstract on their social networking profiles.
Read the whole blog entry here.
I keep a pretty sparse profile on Facebook, but if did list interests, I think it would be much more mentally healthy to list aspirations and goals, not necessarily goods I would like to consume.
Unfortunately, I think Robb’s method for Facebook invisibility will last only until marketers get wise. I can already think of plenty who would jump on that — anything health and beauty related, for example (how many deodorants and body sprays already have names like “Intensity”?), or marketers who appeal to the spiritual, like churches.
By the way, I have good luck hiding many Facebook ads just using Firefox and AdBlocker.