Boxed better than bottled?

Image courtesy of Hypergurl (Flickr).

The idea of bottled water is increasing discouraging, what with the Great Pacific Garbage Patch and other similar environmental travesties occuring throughout the world. While the slowly building backlash against plastic bottles of water provides some hope, it seems to be too little.

There is a new source of hope, however:

Part sustainable water company, part art project, part philanthropic project, and completely curious. Boxed Water Is Better, is a boxed water company.

That’s right: boxed water. Doesn’t it make sense? Minimize plastic. Use of a renewable, recyclable resource. And it gets better…

Our carbon footprint is dramatically lower as our boxes are shipped flat to our filler and filled only as demand is created, opposed to most bottled water companies that ship their empty bottles across the globe to be filled, then shipped back for consumption. The flat, unfilled boxes we can fit on 2 pallets, or roughly 5% of a truckload, would require about 5 truckloads for empty plastic or glass bottles. Our cartons can also be broken down to their original flat state, are recyclable in most areas, and will be everywhere shortly. We’re also giving 20% of our profits back to the resources our product is composed of - water and trees.

With companies like Boxed Water Is Better emerging on the scene, it’s tough to feel like hope is completely lost.